About Seoul, Korea
  • About Seoul, Korea
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Korea, Perfect Balance between Old and New
The Korean peninsula stretches southward from the center of the Northeastern coast of Asia,
encompassing a land area of approximately 220,000 Km² with some 3,400 islands dotting its
coastline. Over their 5,000-year history, Koreans have achieved an indigenous culture, and their
unique cultural properties can be found throughout the peninsula. Koreans have put a high value
on learning, and have earned a reputation for diligence and dedication.

  • Capital City
    (population: 10.2 million
    as of 2017)

  • Population
    51.77 million

  • Territory
    1,012km (North -> South)
    165km (East -> West)

  • Language
    (writing system: Hangeul)

  • Time Zone
    GMT +9
    (KST – Korean Standard
Korean Cultures
  • Hangeul (Korean Alphabet)
    Hangeul, one of the most unique creations of the nation, was introduced in 1443 by King Sejong (r. 1418-1450), the 4th king of the Joseon Dynasty. In order to help all commoners to easily read and write this new alphabet, Hunminjeongeum (meaning "Proper sounds to instruct the people" in Korean) was created. The name of the language was changed to the current Hangeul in the 20th century.
  • Hansik (Korean Cuisine)
    An abundance of tastes, ingredients, dishes - and surprise
    Hansik is renowned the world over for its exceptional use of fresh local, seasonal ingredients to create a wide variety of delicious dishes shared with family and friends. Popular dishes among international visitors include bulgogi, bibimbap, and hanjeongsik (Korean table d'hote). Bulgogi is a marinated beef or sometimes pork dish that is sweet and tender in texture. In particular, the soy sauce seasoning is not spicy, thus making it a great introductory dish to hansik. Bibimbap, on the other hand, is a complete meal in and of itself. It is made by mixing rice with all kinds of vegetables and then topped with gochujang for that extra kick. Hanjeongsik is served as a full table's worth of side dishes featuring meat and vegetables along with soups, steamed foods, and hot pots. This is a popular choice for visitors looking to try a little bit of everything..
  • Hanbok​ (Traditional Costume)
    Hanbok is the traditional attire of the Korean people. Worn daily up until just 100 years ago, hanbok comes in various shapes and colors, reflecting the culture and lifestyle of the its time. Nowadays, it is only worn on special occasions or anniversaries. It is a formal wear and many Koreans keep a hanbok for such occasions.
    While the traditional hanbok was beautiful in its own right, the design has changed slowly but surely over the generations. The core of hanbok is its graceful shape and vibrant colors, which have had a major impact on the modern fashion industry. It is hard to think of hanbok as everyday wear but it is slowly being revolutionized through the changing of fabrics, colors and features, reflecting the latest trend. Many aspiring hanbok designers have altered hanbok for everyday wear with traditional elements at the base of the garment but having a distinct modern feel.
  • Hallyu (Korean Wave)
    The Korean Wave (Hallyu), literally meaning "flow of Korea" is the increase in global popularity of South Korean culture since the 1990s. First driven by the spread of K-dramas and K-pop across East, South and Southeast Asia during its initial stages, the Korean Wave evolved from a regional development into a global phenomenon, carried by the Internet and social media and the proliferation of K-pop music videos on YouTube.
World's most innovative nation
Seoul is the birthplace of leading global electronic and automobile companies such as Samsung,
LG, and Hyundai, and is renowned for its cutting-edge technology. Also, the high R&D intensity
helped the country becomes a global leader in information and communication technologies has
emerged by close collaboration between government, industry, and the academy community. No
wonder why the nation has the world’s fast average internet connection speed.
Why is Korean cuisine is having its moment
Korean Cuisine has been globally popular in recent years for various reasons and became a
representative of well-being. Scientifically proven superfood, Kimchi is a key ingredient in the
elixir of life due to its fermentation process. Studies by Imperial College London have shown that
the Koreans are set to live longer than anyone else by 2030. Marinated barbecued ribs called Galbi
are the most popular Korean dish among foreigners. Eating is a DIY experience to grill the
marinated raw meat over a sunken barbeque at the table. Bibimbap is a bowl of rice mixed with
meat and assorted vegetables and one of the favorite meals of the Korean people of all time. It is
also known as one of favorite dishes by many celebrities like Gwyneth Paltrow who referred to it
in her weight-loss tips.