1 (Thu) ~ 4 (Sun) June, 2023
World's most innovative nation
Seoul is the birthplace of leading global electronic and automobile companies such as Samsung, LG, and Hyundai, and is renowned for its cutting-edge technology. Also, the high R&D intensity helped the country becomes a global leader in information and communication technologies has emerged by close collaboration between government, industry, and the academy community. No wonder why the nation has the world’s fast average internet connection speed.
Why is Korean cuisine is having its moment
Korean Cuisine has been globally popular in recent years for various reasons and became a representative of well-being. Scientifically proven superfood, Kimchi is a key ingredient in the elixir of life due to its fermentation process. Studies by Imperial College London have shown that the Koreans are set to live longer than anyone else by 2030. Marinated barbecued ribs called Galbi are the most popular Korean dish among foreigners. Eating is a DIY experience to grill the marinated raw meat over a sunken barbeque at the table. Bibimbap is a bowl of rice mixed with meat and assorted vegetables and one of the favourite meals of the Korean people of all time. It is also known as one of favourite dishes by many celebrities like Gwyneth Paltrow who referred to it in her weight-loss tips.
Feel the rhythm of Korea
Do you want to meet a K-pop star?
The Korean wave has become an influential global phenomenon since the 1990s impacting the contemporary cultures in music, film, television, and arts industries, and behavioural aspects of various people throughout the world. Name a few, BTS who has been named as 2020 Entertainer of the Year by Time Magazine and Parasite which won the best picture, best director, and best original screenplay at the Academy Awards in 2020. The growing popularity of Korean pop culture in the world boosts significant economic growth in South Korea.
Historic destinations and finding your 'True-self'
The old town of Seoul was home to Joseon Dynasty (1392 – 1910) that was surrounded by a massive circular stone wall to provide its citizens security with the palaces in centre. The dynasty has become past but you will find many historical houses, palaces throughout the city. Buddhism was a state religion since introduced in the 4th Century over a millennium. Buddhism and its temples still are an essential part of Korean culture. Temple stay is a wonderful way to recharge oneself and the temple stay programme provides a sanctuary from city life as well as time and space for meditation and relaxation.
This technology forward, but deeply traditional city will provide an abundance of academic discovery and networking opportunities, the chance to explore this bustling and energetic city, and to experience the dynamism of the region.
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